The goal of this project is to create a responsive website that will stand out in high competitive environment and will have simple navigation for user.
My role
Working closely together with the marketing and SEO managers my role as a UI/UX designer's was to conduct research and built a website logic and infrastructure and solve each potential problem.
The problem
The real estate market in Dubai is very competitive, agency need to stand out not only with the real estate object, but the web presence.
1
Research and Brainstorming transitioned into ideation
I used the Miro board to reflect the main ideas on how the user will interact with this website, how to stand out in a market, and discuss competitor's strengths and weaknesses.
– Each stage of the project was reviewed by the project manager, and all iterations were successfully completed on schedule.
2
wirefaming
Two color themes were created to get a clear view of a user flow, identify and avoid possible pain points, and choose a visually appealing design.
3
Entering the testing phase involves prototyping.
The prototype allows testing of how users will interact with the website. This project was primarily focused on mobile but also has a refined desktop version.
4
Adaptive design takes time and patience but it is not stressful when it’s your passion.
The client is happy. Thanks, to the team and generative AI for the awesome job that they’ve done!
5
Brand guidelines is crucial, especially for future updates.
At this stage, the design was ready to be passed to developers. P.S. Perfectly implemented!
